Can You Leave Home Without It?
Buyer’s Market or not, it’s very competitive out there.
You need all the edge you can muster. You can’t just put a “For Sale” sign in the front yard and keep your fingers crossed. You need to show your home to best advantage.
As far as your prospective buyer is concerned, that first viewing won’t be about “getting to know you” but rather “first impressions are everything”. You only have one shot.
It has to be “love at first sight” or else.
The same effect is true for home appraisals. Stage it first, and your appraiser will more likely view your home as “better quality” than would have been the case if seen before you “spiffed it up”.
Are You Camera Ready? Did you know that 90% of prospective buyers go on-line to pre-shop for properties before setting out to view them in person? The most beautifully photographed properties are obviously going to be more attractive to everyone. The home that is staged will look best of all.
What Do You Mean By “Staging”? The official definition of Real Estate Staging is the process of prepping and showcasing properties for sale. The methodology required is knowledge of the real estate market, appropriate renovation as required and creative design principles to attract a buyer in the most timely and cost effective way. The application, wherever necessary, is to edit, clear out, clean deeply, update and repair. The “Stage” is now ready to be set by arranging furniture, accessories, lighting and art to showcase the rooms to best advantage and illustrate how one might live well in each room.
Staging is not the same as interior design. Though both practices rely on the discipline of the same design principals, the choices are more personalized for the interior design client, while the viewpoint and goal with staging is to think “ beautifully anonymous.”
Does It Work? According to several studies conducted in 2009 and published on the National Real Estate Staging Association website, homes that are staged are on the market for 78% less time than homes that are not, whether they are occupied or vacant. Another interesting study involved tracking the history of 126 vacant and occupied homes that had not be previously staged. They had all been on the market for 263 days on average. Those same homes were then staged and they all sold within an average of 60 days.
This is verifiable cost effective effort in action.
What does Staging cost? The first consideration is how much it’s going to cost you, considering the monthly carrying costs of the mortgage, plus the utilities for the length of time it takes for the property to sell.
Long on-the-market time equals several thousand dollars evaporating from your pocket because of a property you no longer want to keep.
You can work with no budget or any budget, but the bottom line is that you want to do as little as possible to get the best results. Bear in mind however, that you want to present your property as “good to go”. No buyer wants to be faced with necessary repairs and upgrades that have to be done the minute after they move in.
Selling a vacant home? According to Home Staging Resource, only 10% of home buyers can visualize the potential of a home. Unfurnished rooms actually look smaller.
It’s an interesting fact that when prospective buyers visit for a showing, they are also “trying on” the lifestyle your home represents.
Clearly, empty spaces will appeal to no one. I can help you with high quality furnishings for rent to create rooms that will appeal to anyone.
The best place to start is with an on-site consultation. I’ll work with you to assess what your prospective buyer sees, both consciously and unconsciously besides the architecture. Afterwards, I’ll send you a written report detailing my findings, priorities and recommendations. I have a proven track record of “designer vision” and I can recognize potential improvements that can work wonders with little effort, time or money.
Armed with this guide, you can proceed on your own or I can offer full service with shopping, rentals, styling and installation at an hourly or day rate that is suitable to your needs and the size of your project.
The Bottom Line: Prepare for success. You have nothing to lose but time and money the longer your house remains on the market.
Take charge with Home Staging and take advantage of the best marketing tool available.
How can I help you?
Cindy Lee Bergersen
President/Owner: Decoding Decor
Interior Styling, Interior Design & Home Staging
Allied Member, ASID
RESA, Real Estate Stagers Assoc.