You’ve cleaned, cleared and taken out the trash.
The next step is to make your home anonymously attractive.
The principals of good home design used for decorating are the same principals used to stage your rooms. Make use of any focal point by organizing the furniture to showcase it. Arrange the furniture to suit the intended room function, i.e., if the living room is where you entertain, then you’ll want a conversation area.
Take out as much furniture as you can while still defining the use of that area. Use the newly opened space to place a room setting on the diagonal where possible. It’s a lot more interesting.
Freshen up the rooms with paint. Use neutral colors like pale grey, beige, wheat, khaki, sage or cream. No loud colors, ever. Use well placed accessories like pillows, throws, area rugs, or a piece of art or two, for pizzazz and color punch.
Real Estate Beige might actually be a professional term. If the carpeting needs to be replaced, choose a neutral here too.
When showing to buyers, open the curtains. You want a light and inviting appearance. Nice lighting says, “welcome”. Switch on a few light sources to brighten and warm the rooms too. Turn on soft easy listening music in the background and turn the television off. Your pets should be somewhere else. Their areas must be clean and odorless.
The Great Outdoors: More than 70% of all apartment/home searches begin on the Internet. That means your first “sell” is the appearance of your home from the street.
If you stand in front of your house, is your eye drawn to your attractive front door? If not, that’s your end game.
It’s the same drill outside as inside. Fix what’s broken. Remove any extra furniture, and take out all the trash. This means those old paint cans, dead plants and tired tools have to go.
Your front door should be the star. Trim excess foliage and keep exterior accessories to a minimum. Make sure driveway sidewalks and pathways are cleared.
A fresh coat of paint could do wonders for appearances sake outside as well. Choose a neutral color and pick a trim color that coordinates. Paint all doors the same color for consistency sake.
Should You Hire A Professional? What if you don’t have time to do the work yourself? What if you don’t feel you have an eye for design, or that it will be difficult for you to assess your home from an impersonal standpoint? What if the house in question is vacant?
Statistics prove that a staged home sells faster and for more money than an unstaged home.
Getting the advice of a professional stager may prove to be one of your smartest investments ever. A professional home stager has “designer vision”, and can envision an improvement that could work magic with little effort, time or money. A professional also has access to furniture and accessories for rent to stage an empty house if that’s your case. This will get you a faster sale at a higher price.
You might balk at the potential cost of readying a home for sale, but in reality, the cost is tiny compared to the huge return. In other words, spend a little to get a lot. Even if your budget isn’t large enough for full service staging, a consultation will give you the kind of practical advice you need for details that you might otherwise overlook.
Home Staging is simply the smart way to go about selling your home. Though there will be some time, money and work involved whether you do it yourself or hire a professional, you have nothing to lose but time and money the longer your house remains on the market.
It’s in your best interest to take advantage of all the marketing possibilities available.
(Home Staging Five Part Series)
Photo – www.HGTV.com website
The original version of this article was published on Hamptons.com. It’s presented here as a foundation for further topic discussion and updates.